Once upon a time in Marketing Square, there lived a tortoise and a hare….
The tortoise was slow and steadfast and persevering and all those other things that are very commendable in a turtle. He bought a PC, an internet connection and joined a referral program. Soon he realized that without advertising his program, he would [...]

If you have attended school in the last 50 years, you are well acquainted with the word “fundraiser”. It would seem in this age of corporate sponsorship, advertising, and community involvement, fundraising would not be the difficult process that it is. But this is not so. Fundraising is big business, and requires much skill on [...]

Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you’ve already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher’s wings.
What’s wrong with this picture? Even if an [...]