Is Your Offer a Bargain? Present the Facts!
Listing specific facts will aid you in backing up your claims. Listing them is not enough; you must also know how to present the facts. You can’t just spew them out at your prospect like an erupting volcano. They must flow like a steady slow moving stream. Here are some pointers to help you in proving your offer is the one for them:
1) Dramatize Your Facts: Example: John Doe invested the last $50.00 of his savings in our program and now John makes over $5000 a month in his spare time!
2) Use “Human Interest” Facts: Present your facts in a clear, straightforward and interesting manner. Write in everyday language that people can understand. Don’t get too technical. Don’t present the facts from your point of view, rather present them from the prospective customer’s point of view.
3) Be Specific: Convey all the details that are relevant to your product or offer. How did your product originate? Why was it created? Why is there a need for your product? How can product help them? Give details. Be specific!
4) Use Testimonials: Show you prospect how your product has helped others. Let them see what you product has done for other people in their own words. Get signed statements from your satisfied customers. Use a “diverse” list of testimonials from as many different sources as possible. Use full names and addresses whenever possible.
5) Give a good reason for your price: Whether your price is higher or lower you have to explain why. Make it interesting and convincing. If what you’re offering is of better quality or offers more benefits, tell them. What you say can explain why your price is higher than your competitors. If your price is extraordinarily lower because you have an over abundance of inventory, be honest about it. People will buy your product at the price you set, if the reason you give is presented properly.
